Project Description

DPH conceptualized ‘Live Your Dream’ for Scion as part of a multi-genre content consumer engagement strategy. The DPH plan leveraged a series of aggregated content segments to drive users to a dedicated Scion social media hub. Once users arrive at the destination; they are prompted to submit their own story as part of a contest to quit their job and live their dream expense free for 1 year.

Project Details

  • Client

    Scion

  • Skills